Thursday, 29 November 2007

Pledge to Tread Lightly - join The low carbon diet and save the world!

Follow the link;
www.guardian.co.uk/environment/treadlightly?CMP=OTCTreadLightly

Tread lightly is a new community site, which aims to encourage online communities into reducing their CO2 emissions through making weekly pledges and recording their actions against their pledges.

The idea is that every pledge is simple, straightforward, and something that everyone can do, so that people who are normally put off doing environmental things because it sounds like a lot of effort will find Tread Lightly a good solution to easing their carbon conscience.


Do have a look and maybe get involved. The issues go beyond politics and are about trying live a good life and cause as little harm as possible.

Even better, tell your mates as well and encourage them to live a low carbon lifestyle so that we can each save our little bits of the world. These bits could add up to a lot of planet.

Another incentive is that you could win a G-Wiz car in the New Year, or at least get a free cotton bag so you can stop using all those platic bags! :-)

The idea is that people can go to http://www.guardian.co.uk/environment/treadlightly?CMP=OTCTreadLightly1
where they will find a different pledge every week that, if they take an act on, will help them reduce their CO2 emissions. The pledges will all be quite simple, achievable things, so the first one will be change your light bulbs for energy efficient ones, and this will be followed by things like: take showers not baths, recycle all of your newspapers this week, turn down your heating by one degree and recycle your glass this week. The idea is that every pledge is straightforward, simple and something that everyone can do, so that people who are normally put off doing environmental things because it sounds like quite a lot of effort will find Tread Lightly a good solution to easing their carbon conscience.

Once a user has registered with Tread Lightly and clicked on Take the pledge, they will be sent an email reminding them of what they have said they will do and this will be followed at the end of the week with reminder to go back to the site and say whether you fulfilled the pledge or not and what the next weeks pledge is.

The user will then get a personal profile page that will show them what pledges they have taken, how much CO2 they have personally saved and how much it equates to (5 less cars on the road for a day at rush hour etc).

The community aspect of the site will include a message board / blog where people can share tips on how to achieve that weeks target, a little bar chart showing how much CO2 the community has saved so far (in kg) and what this equates to (big things hopefully, like a coal powered power station being turned off for 2 minutes), and users will be invited to write in and give suggestions of other pledges.

With a big community, it’s hoped that when all of the individual carbon savings
are added up over time, the users will have made a real difference to the environment.

The launch will be supported by a competition to win a G-Wiz car and a free bag giveaway. Anyone who completes a pledge by the end of November will be automatically entered into a competition to win a G-Wiz electric car. Anyone who completes 12 pledges by the end of February 2008 will be sent a free Tread lightly cotton shopping bag.

2 comments:

Annabell said...

You're making it more costly to the participant changing light bulbs than the United Kingdom has relevance to the world's pollution contributions.

You're dwelling on issues that are simply not important (planet wise) to gain votes.

Adrian Windisch said...

Nice to hear your opinion Annabell Dijo. Byuing low energy light bulbs is more expennsive only in the short term, they use a fifth of the energy and last many times as long. Using incandescant bulbs costs more money as well as more energy.

Perhaps you think saving energy isnt important for the planet, but it, with many other issues add up to a big deal.